Over 25 years.
A lot of ground
covered.
Carlo's career started in print and design, then moved into video production — creative work that gave him a strong foundation in how brands communicate and present themselves. That background didn't go away when he moved into ecommerce. It fed directly into how he built his brands.
Over twelve years he built nine ecommerce brands from the ground up — over 20 product launches across Amazon FBA and Shopify. He handled the full scope: sourcing manufacturers, negotiating pricing, orchestrating storefronts, running digital marketing campaigns, and managing day-to-day operations.
He's always been invested in learning along the way — training programs, masterminds, and conferences, spending time with some of the most knowledgeable people in ecommerce and digital marketing. He now works with brand owners, bringing the full breadth of that experience to the table.