Hands-on operator with 12+ years helping ecommerce brands improve product listings, storefronts, creative assets, marketing workflows, and sales execution. Built and managed systems behind $6M+ in ecommerce sales.
Work spans ecommerce and marketing operations roles where range is useful from day one.
Four areas built from running real operations day to day.
Product launches, listings, A+ Content, storefront updates, marketplace work, and inventory workflows — shipped, not just planned.
Creative assets, landing pages, reporting, and production workflows that keep small teams moving on schedule.
Practical AI for creation, enhancement, repurposing, QA, analytics, and reporting — faster delivery without losing quality.
Ecommerce, content, creative, and print production handled end to end, with the systems behind them.
Hands-on product launches across multiple consumer categories.
Four areas of hands-on work, from Shopify and Amazon execution to digital and print production.
Representative ecommerce work across Shopify, Amazon FBA, product launches, creative assets, and storefront operations. Details on request.
Carlo works at the intersection of ecommerce, marketing, creative production, and operations. The background spans Shopify, Amazon, DTC brands, product launches, content production, print, broadcast, and AI-supported workflows.
Early years were in commercial print and broadcast television, followed by more than a decade leading creative and operations work for an international nonprofit operating across seven countries. Earlier commercial print included a stint at Interface Digital in West Los Angeles — model cards, retouching, and prepress for NEXT, Ford Models, LA Models, and Wilhelmina.
Ecommerce work began in 2014: ten brands, twenty-plus product launches across Shopify and Amazon FBA, with hands-on ownership of sourcing, listings, storefronts, marketing, and operations. Built and managed the systems behind $6M+ in cumulative sales.
Strongest in environments where execution matters, teams are moving fast, and someone needs to connect strategy, creative, systems, and delivery. California-based, working with teams nationwide.
Practical notes from running ecommerce day to day — Shopify, Amazon, content workflows, and AI-supported execution.
All writing→Real loyalty isn't points or clever emails. It's when customers stop comparing brands every time they need something new. Here's what an Apple Find My screen reveals about how that gets built.
A store that converts is not a design problem. It's a sales problem with design wrapped around it. Seven decisions need to be locked in writing before any designer touches a theme.
The brands that compound past $10M and stay there are almost always the ones whose founders fell in love with the brand, not the term sheet. Here's why the exit math has changed and what to build instead.
Most founder-led DTC brands between $1M and $10M hire the wrong kind of fractional executive. Here's how to tell which one you actually need — including a comparison table, pricing ranges, and the eight questions to ask in the interview.
Common questions about working with Carlo Krouzian and Oreala, LLC.
Carlo Krouzian is an ecommerce and marketing operations professional based in Santa Clarita, California. 12+ years of hands-on Shopify and Amazon FBA experience, with the systems behind $6M+ in cumulative ecommerce sales across 10 brands. Broader background spans digital production, content workflows, creative operations, nonprofit operations, and commercial print production.
Work spans ecommerce operations, marketing operations, digital production, and AI-supported content workflows. Typical titles include Ecommerce Manager or Director, Marketing Operations Manager, Digital Production Manager, and Content Operations Lead. Comfortable joining an established team or building processes from scratch.
Carlo operated a multi-brand ecommerce portfolio across Shopify and Amazon FBA from 2014 to 2021, generating $6M+ in cumulative sales. He launched 20+ products across 10 brands in categories including home decor, home DIY, beauty, home and garden, baby, and pet supplies. Day-to-day work covered product launches, listings and A+ Content, Amazon Seller Central operations, storefront execution, marketplace updates, inventory workflows, sourcing from manufacturers in China, Taiwan, and the United States, PPC, CRO, and account management.
Product launches, Shopify and Amazon listings, creative assets, marketplace updates, inventory workflows, storefront execution, marketing operations, digital production, reporting, and AI-supported content workflows. The work is hands-on: shipping listings, building pages, coordinating creative and production, and keeping reporting current — not just advising on it.
Carlo runs AI-supported content workflows for creation, enhancement, repurposing, QA, analytics, reporting, and faster delivery. He works hands-on with tools including Anthropic Claude, ChatGPT, Google NotebookLM, ElevenLabs, and Rask AI to compress production cycles and standardize reporting. The focus is practical, repeatable workflows applied to real work — not experimentation.
Ecommerce (Shopify and Amazon FBA across home decor, beauty, baby, home and garden, pet, and apparel), digital production, content and creative operations, international nonprofit operations across seven countries, broadcast television, and commercial print production dating to 1988. Earlier commercial print work included a stint at Interface Digital in West Los Angeles, producing model cards, retouching, and prepress for NEXT, Ford Models, LA Models, and Wilhelmina.
Santa Clarita, California. Works remotely, hybrid, or on-site with companies across the United States.
Small to mid-sized ecommerce, DTC, and digital teams where range is useful — someone who can run product launches, marketplace work, content workflows, and reporting without needing three separate hires. Equally comfortable plugging into an established operations team or building processes where none exist.
Shopify, Amazon Seller Central, Meta Ads, Klaviyo, Google Analytics and GA4, Figma, Adobe Creative Suite, project management tools, and an AI stack including Anthropic Claude, ChatGPT, Google NotebookLM, ElevenLabs, and Rask AI for content production, enhancement, repurposing, QA, and reporting.
The contact form on carlokrouzian.com is the best starting point. Also reachable on LinkedIn at linkedin.com/in/carlokrouzian or on X at @carlokrouzian.
For ecommerce, marketing operations, content production, or consulting conversations, use the contact form below.